Creative Director · Tel Aviv → Worldwide

Building brands
people remember.

I lead content, production, and brand for ambitious teams — turning strategy into culture-moving campaigns. Six years of running rooms, sets, and seven-figure budgets without losing the craft.

6+
Years leading
$2M+
Campaigns shipped
300+
Live event guests
Dima Rouhana, creative director portrait
HAAT DeliveryLamsa MediaReichman UniversityGOTV 2022TilTanPrague Yoga Club
HAAT DeliveryLamsa MediaReichman UniversityGOTV 2022TilTanPrague Yoga Club
Dima directing on set

"Strategy without taste is noise. Taste without strategy is decoration."

— Studio note

About

A creative leader who knows how the room, the set, and the spreadsheet all work.

I've spent the last six years building creative teams inside fast-moving startups — running production, content and social as one machine. I'm hands-on with budgets, calm under deadline, and obsessed with the difference between work that performs and work that lingers.

Brand StrategyCreative DirectionContent & ProductionSocial MediaInfluencer MarketingEvent & Campaign Ops
  1. 2023 →
    Creative Director & Production Lead
    HAAT Delivery
    End-to-end campaigns, $19K/mo influencer budget, $27K productions, 300+ guest events.
  2. 2021–23
    Social Media Manager
    Lamsa Media
    Multi-client strategy & execution. Core team on a $540K Arab voter awareness campaign.
  3. 2022
    Graphic Design
    TilTan College
    Adobe Illustrator & Photoshop intensive.
  4. 2019–20
    Exchange — Digital Photography
    Anglo-American University, Prague
    Arts & visual culture.
  5. 2016–19
    B.A. Marketing & Political Comms
    Reichman University
    Minor in Business Administration.

Selected Work

Campaigns that did the work — culturally and commercially.

A selection of recent direction. Tap a project to expand the story, the numbers and the film.

300+
Guests
40+ assets
Content
Multi-M
Reach
Challenge
Turn a seasonal brand moment into a full-scale live event that traveled across social long after the lights came down.
Approach
Directed end-to-end — concept, set design, vendor coordination, on-site execution and a content team capturing for vertical from minute one.
Outcome
Hundreds of guests, days of organic content, and a visual identity the brand kept using for the rest of the season.
2.4M
Reach
+38%
CTR
11k
Saves
Challenge
Refresh a delivery brand for a saturated summer market without losing its local soul.
Approach
Hero film with platform-native cutdowns, anchored on a single visual language across paid, organic and OOH.
Outcome
Reach, recall and app engagement spiked through the season; brand color became shorthand for summer.
Watch the film →
1.8M
Views
+42%
ER
+17%
DAU
Challenge
Show up authentically in Ramadan without leaning on cliché.
Approach
Story-led hero film with a daily content cadence built around real customer moments.
Outcome
Top-performing Ramadan content in category, sustained DAU lift through the month.
Watch the film →
+58%
Orgnc.
240+
UGC
9.6k
Saves
Challenge
Win share of voice during the noisiest gifting window of the year.
Approach
Warm, cinematic spot with influencer-led social rollout and surprise unboxings.
Outcome
Highest organic engagement on the brand's account to date.
Watch the film →
12
Press
+24%
Sentiment
$27K
Budget
Challenge
Make a birthday moment that felt like a love letter to the community, not a corporate milestone.
Approach
Story film + activation content rolled out across the week with influencer and partner amplification.
Outcome
Press pickup across local outlets and a measurable spike in brand sentiment.
Watch the film →
$540K
Budget
Nationwide
Reach
Double-digit
Lift
Challenge
Move turnout in a community routinely overlooked by mainstream media.
Approach
Multi-channel content engine — film, social, influencer and on-ground — sized to a $540K media plan.
Outcome
One of the most-cited voter awareness pushes of the cycle.
Watch the film →

Social & Content

Built for the feed. Engineered for the bottom line.

Vertical-first storytelling across Reels, TikTok and Shorts — shipped at brand-volume without losing the craft.

ReelLive
Summer Event · Opening
Reel300+ guests
Summer Event · Stage
ReelSold out
Summer Event · Crowd
ReelOn set
Summer Event · BTS
ReelInfluencers
Summer Event · Talent
ReelOn-ground
Summer Event · Activation
ReelCapture
Summer Event · Moments
ReelRecap
Summer Event · Highlights
ReelVibe
Summer Event · Atmosphere
ReelEncore
Summer Event · Closing
+312%
Avg. engagement lift on flagship pushes
$70K/mo
Influencer ops managed at HAAT
$540K
GOTV campaign — content & coordination

Voices

What it feels like to work with me.

"
Dima runs a set the way a great editor runs a magazine — calm, opinionated, and obsessed with the detail you'd never notice but always feel.
Head of Brand, HAAT Delivery
"
She can hold a six-figure production in one hand and a TikTok cutdown in the other without dropping either. Rare.
Founder, Lamsa Media
"
Strategy, taste and execution in one person. Our campaigns finally felt like one voice.
Marketing Lead, Partner Brand
"
The kind of creative director who actually shows up — to the kickoff, the shoot, and the post-mortem.
Production Partner

Philosophy

Lead with taste. Ship with discipline.

I think the best marketing teams behave like small studios — a tight point of view, an honest relationship to numbers, and the willingness to make something nobody asked for because it's true to the brand.

Lead.

Direction over hierarchy. The room moves when the brief is clear and the trust is real.

Make.

Sets, edits, posts, run-of-show. Hands stay on the work, even when the budget says you don't have to.

Measure.

Beauty and performance aren't enemies. The best work earns both.

"Make work that feels expensive even when it isn't."— house rule

Contact

Let's build something
unforgettable.

Open to senior in-house roles, fractional creative direction and campaign-led collaborations — locally and internationally.

Email
dimarouhana1@gmail.com
Based
Tel Aviv · open to relocation
Languages
Arabic · Hebrew · English · Spanish