- Challenge
- Turn a seasonal brand moment into a full-scale live event that traveled across social long after the lights came down.
- Approach
- Directed end-to-end — concept, set design, vendor coordination, on-site execution and a content team capturing for vertical from minute one.
- Outcome
- Hundreds of guests, days of organic content, and a visual identity the brand kept using for the rest of the season.
Building brands
people remember.
I lead content, production, and brand for ambitious teams — turning strategy into culture-moving campaigns. Six years of running rooms, sets, and seven-figure budgets without losing the craft.


"Strategy without taste is noise. Taste without strategy is decoration."
— Studio note
About
A creative leader who knows how the room, the set, and the spreadsheet all work.
I've spent the last six years building creative teams inside fast-moving startups — running production, content and social as one machine. I'm hands-on with budgets, calm under deadline, and obsessed with the difference between work that performs and work that lingers.
- 2023 →Creative Director & Production LeadHAAT DeliveryEnd-to-end campaigns, $19K/mo influencer budget, $27K productions, 300+ guest events.
- 2021–23Social Media ManagerLamsa MediaMulti-client strategy & execution. Core team on a $540K Arab voter awareness campaign.
- 2022Graphic DesignTilTan CollegeAdobe Illustrator & Photoshop intensive.
- 2019–20Exchange — Digital PhotographyAnglo-American University, PragueArts & visual culture.
- 2016–19B.A. Marketing & Political CommsReichman UniversityMinor in Business Administration.
Selected Work
Campaigns that did the work — culturally and commercially.
A selection of recent direction. Tap a project to expand the story, the numbers and the film.
- Challenge
- Refresh a delivery brand for a saturated summer market without losing its local soul.
- Approach
- Hero film with platform-native cutdowns, anchored on a single visual language across paid, organic and OOH.
- Outcome
- Reach, recall and app engagement spiked through the season; brand color became shorthand for summer.
- Challenge
- Show up authentically in Ramadan without leaning on cliché.
- Approach
- Story-led hero film with a daily content cadence built around real customer moments.
- Outcome
- Top-performing Ramadan content in category, sustained DAU lift through the month.
- Challenge
- Win share of voice during the noisiest gifting window of the year.
- Approach
- Warm, cinematic spot with influencer-led social rollout and surprise unboxings.
- Outcome
- Highest organic engagement on the brand's account to date.
- Challenge
- Make a birthday moment that felt like a love letter to the community, not a corporate milestone.
- Approach
- Story film + activation content rolled out across the week with influencer and partner amplification.
- Outcome
- Press pickup across local outlets and a measurable spike in brand sentiment.
- Challenge
- Move turnout in a community routinely overlooked by mainstream media.
- Approach
- Multi-channel content engine — film, social, influencer and on-ground — sized to a $540K media plan.
- Outcome
- One of the most-cited voter awareness pushes of the cycle.
Voices
What it feels like to work with me.
Dima runs a set the way a great editor runs a magazine — calm, opinionated, and obsessed with the detail you'd never notice but always feel.
She can hold a six-figure production in one hand and a TikTok cutdown in the other without dropping either. Rare.
Strategy, taste and execution in one person. Our campaigns finally felt like one voice.
The kind of creative director who actually shows up — to the kickoff, the shoot, and the post-mortem.
Philosophy
Lead with taste. Ship with discipline.
I think the best marketing teams behave like small studios — a tight point of view, an honest relationship to numbers, and the willingness to make something nobody asked for because it's true to the brand.
Direction over hierarchy. The room moves when the brief is clear and the trust is real.
Sets, edits, posts, run-of-show. Hands stay on the work, even when the budget says you don't have to.
Beauty and performance aren't enemies. The best work earns both.
Social & Content
Built for the feed. Engineered for the bottom line.
Vertical-first storytelling across Reels, TikTok and Shorts — shipped at brand-volume without losing the craft.